In week 42, Coolblue plans to be present with its ‘Witgoed’ campaign on 2m² sides in cities and towns where there is a competitor.
Campaign: Coolblue 2m² side selections and Full Backs 'Witgoed' - w42
Briefing summary:
Strategy:
Given that the client only wants presence in close proximity to the competitor, we asked ClearChannel and JCDecaux to make 2m² selections.
As an alternative we aso asked for a selection of Full Backs on buses near the competitor’s stores.
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Direct: 2m² line by line (paper only) - ClearChannel
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Direct: Full back
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Direct: Window back
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Direct: Full Back
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Direct: Window back
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.