Campaign: VW - BMS - Grand Slam 900

Briefing summary:

During the BMS from 10/01/2025-19/01/2025, VW plans to have a dominant presence on the streets in a large format.

Strategy:

For a strong national presence on billboards with high repetition and VRP, we recommend the Grand Slam 900 network.
On the VW target audience (24+ SC 1-4), this network provides 85.33% reach, 1001 VRP and 11,74 VAFrequency.

Direct: Grand Slam 900

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.