Campaign: Brucon 2024 - PDOOH 20k

Briefing summary:

Brucon would like to communicate around its cyber security event in Mechelen on September 19-20 2024.

OOP budget: 20.000 €

 

Strategy:

We propose to reach out to young people in the vicinity of colleges and universities, as well as in nightlife districts. This will be done on specific days during specific hours:

Thursday – Friday – Saturday: 7PM – 11PM
Monday – Tuesday – Wednesday: 8-10 AM + 4-7PM

Programmatic: PDOOH Digital Street in Going out area

Programmatic: PDOOH Digital street and station nearby high schools and universities

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.