Campaign: Zimmo - EK Wielrennen

Briefing summary:

From September 11 to 15, the European Cycling Championships will take place in Limburg. The route will pass through Heusden-Zolder, Zolder, Zonhoven, Stokrooie, Kuringen, and Hasselt.

We would like to conduct a “billboard takeover” during the European Cycling Championships (e.g., from September 9 to 15). This would involve displaying Zimmo visuals on all possible (Digital) Out-Of-Home billboards, bus shelters, etc.

Strategy:

A selection of 2m² billboards on the route of the Cycling Championship during 1 week.

Direct: Adshel Line by line 2m² paper

Direct: Station Live Line by Line

Direct: JCDecaux 2m² paper Line by Line

Programmatic: PDOOH, JCD Digital Retail

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.