Zyla wants to generate brand awareness, maximize coverage, and ensure high frequency of exposure. Promo period: week 38
Campaign: ZYLA ADSHEL + STATIONS W38
Briefing summary:
Strategy:
Using 2m² street furniture in order to obtain optimal national coverage, high reach & frequency. Also generate incremental reach via additional environment : train stations
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Direct: Station Network Paper
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Direct: Digital Live – Elite (street & stations)
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.