Campaign: BTS

Strategy:

2 waves of JCDecaux national networks with a strong presence around Rue Neuve and Meir, as well as in Woluwe, Anderlecht, and Sint-Niklaas. Note that there is no presence on the streets around the shop in Wijnegem.

To reinforce our presence, we are also leveraging in 4 metro stations key for  ‘shopping’ Brussels, and in the Antwerp pre metro. Additionally, we are utilizing new external faces outside the metro stations on Meir, Astridplein, etc., as well as parking areas in Antwerp.

In the malls at Woluwe, Anderlecht, Wijnegem, and Sint-Niklaas, we have coverage with totems. In Wijnegem and Woluwe, we are also present with Big LEDs.

You will also find the spectacular formats. However, I believe we should continue to focus primarily on national coverage and repetition first.

 

Direct: Route National

Direct: Digital metro : Brouckere - Centr Station - Porte Namur - Rogier

Direct: Route National

Direct: Digital metro : Brouckere - Centr Station - Porte Namur - Rogier

Programmatic: Premetro Antwerpen

Programmatic: Parkings

Direct: 4 Malls Totem Network 15% Wijnegem - Anderlecht - Woluwe - Waasland

Direct: 4 Malls Totem Network 15% Wijnegem - Anderlecht - Woluwe - Waasland

Direct: 2 Malls big LED 15% SOT

Direct: 2 Malls big LED 15% SOT

Direct: Elevator Walls XL – Antwerp-Central Station

Direct: Mega Banner – Antwerp Leopoldstraat

Direct: Palace on the Meir 520m² – Antwerp

Direct: The District 216 m² Antwerp

Direct: Frontline The Green Meir 119

Direct: Antwerpen Schuttershofstraat 48

Direct: Brussels Chaussée d’Ixelles -155 m² – FASE 2

Direct: Summer Life

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.