Context : campaign higly focused on performances BUT it’s a completely new approach/concept. It’s innovative & different from what Ethias is used to do (purchasing power. This campaign will be launched with an umbrella concept that is actually applicable for all products. Products can be added an removed easily in that concept. The focus for this campaign is on 3 products : Auto + IB – propriétaires & locataires + Hospi

Objectives :

1. EOY = performance campaign = maximum conversions
2. Strenthening client relationship
3. Anti-churn

 Message : We zijn er voor je !

CTA : Conversion – discount + website url

 Period : 21.10.2024 – 22.12.2024

 Budget : 150.000 net media (FEE INCL)

2m² & DOOH with national coverage for optimal reach & frequency. Possibility to add an incremental environment with Clear Channel in the train stations.

Period: be present at the start of the campaign but avoid school holidays (W43-44). Focus on W45 or W46 or W47.