Campaign: Body Roof

Briefing summary:

Product: Eucerin Body Roof W3

Periode: 14/10-11/11 (4 weken)

Budget: 30k

Target: radius 2 km rondom apotheken cfr wave

Strategy:

Selection of the street environment.

Geofencing of pharmacies within a maximum distance of 200m as the country account for over 5.000 pharmacies a larger ray would signify to use almost all the street digital inventory.

We suggest to reduce the period to 2 weeks to achieve around 30 playouts per hour per screen.

Programmatic: PDOOH Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.