Douglas Parfumerie opens a new shop in the shopping mall Waasland end September. Budget for this media campaign is unknown but reach and presence in St Niklaas and in the mall is desired.
Campaign: Douglas Shop opening Sint Niklaas
Briefing summary:
Strategy:
To provide a presence near the new store, we are considering 2m² bus shelters and muppis, public transport.
General information
Financial information
Network information
Direct: 40 - 3m Flancs on buses in Sint Niklaas
General information
Financial information
Network information
Network information
Direct: 2m² JCD paper Line by line
General information
Financial information
Network information
Network information
Direct: Adshel Live (digital 2m²) Line by Line - 10% SOT
General information
Financial information
Network information
Network information
Direct: Adshel 2m² line by line (paper only)
General information
Financial information
Network information
Network information
Direct: Malls Totem Waasland 10%
General information
Financial information
Network information
Network information
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.