Fintech offering a universal bank account open to anyone –  accessibility and convenience—one can literally receive a bank card at a local convenience store and withdraw cash.

Focus on accessibility, inclusivity and convenience

Target: male, 24-44, urban

Marketing priorities: client acquisition & awareness – Flanders needs extra push

2025 strategy: disruptive & innovative, limited budget, local aspect, inclusivity

OOH complements the global media plan, where online media remains the primary channel.

The 2m² format is ideal for building brand awareness and achieving national reach. To maximize negotiation value, we recommend securing these networks over extended, flexible periods (e.g., 3 months) – this is called floating.

Insert frames also effectively boost awareness due to their broad national coverage (reaching up to 375 zip codes). Their visibility in local areas, including horeca and nearby shops, will encourage consumers to purchase the product.

A similar strategy applies to Target Media frames, with a specific focus on reaching audiences with migrant backgrounds

The pDOOH approach offers complete flexibility for screen content (cfr. Dynamic Creative Optimization) as well as precise geographic targeting. For instance, we can focus solely on Flanders and Brussels – in the Brussels Metro, we can only select specific stations that align with our audience. Additionally, day & time targeting could also be an option if particular moments enhance the effectiveness of the campaign.