Belga Films’ film “Heretic” will be released in November. The client wants to see if OOH would fit within the communication plan.
Period: week 48
What: National campaign
Product: Street network or station presence
Campaign: Belga Films 'Heretic' w48
Briefing summary:
Strategy:
No budget given but looking at previous campaigns we can count on 50k-60k (net media + taxes). We check what is possible within the possibilities in week 48.
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Direct: Station network - CCB
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Direct: Station Live Extreme - CCB
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Direct: Smart Monty National (60x80cm frames and Dig street) - JCD
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.