Campaign: JCD DIGITAL RETAIL CRF - DLH Q3

Briefing summary:

AOSTE wants to support 2 promotional periods at Carrefour and Delhaize in W41-42 and W49-50.
The objective is to optimize the budget in order to maximize the presence at these 2 points of sales.

Strategy:

Propose a combined offer for both periods to optimize the budget. Also optimize the campaign with free SOT.

Direct: Digital Carrefour 15% SOT W41

Direct: Digital Carrefour 5% SOT W42

Direct: Digital Delhaize 15% SOT W41

Direct: Digital Delhaize 5% SOT W42

Direct: Digital Delhaize 15% SOT W49-50

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.