Campaign: EOY w51 2024

Strategy:

MediaMarkt has already booked 1,200 sides with JC Decaux in w51 2024 for its End of year campaign. We noticed that some of MediaMarkt’s POS were not covered (for example OOstende, Zwijnaarde, Oostakiker, Kortrijk, Herstal, Sint-Pieters-Leeuw, Boortmeerbeek, Korbeek-Lo and Mons).

Therefore, we asked ClearChannel for an additional proposal so that all POS are covered. They propose a package of 300 sides.

As the POS of Boortmeerbeek and Korbeek-Lo cannot be covered with 2m² sides, we asked Lijncom for a Full Backs proposal.

Direct: People & Places – Near POI/POS

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.