Full wrap of the metro station Rogier
Vibrant shopping hub, featuring Rue Neuve, city's liveliest shopping streets and the City 2 shopping mall.
Twins gives the possiblities to play with the creation over the 2 screens.

Digital screens in the metro station Rogier.
In combo with the full wrap.
Except for the Twins, they are included in the full wrap

Tram full wrapping of the Brussels Public Transport company (STIB - MIVB)
Be aware that the days are short in December

Full Inner rooftop banner in the full wrapped tram (STIB - MIVB)

Full wrapped tram in Antwerp or Ghent
Be aware that the days are short in december.

6 Window Stickers in the full wrapped tram

12 wobblers in the full wrapped tram

Rue Neuve 72/ Nieuwstraat 72– 1st shopping street of Belgium

The banner has a frontal visibility.

Also possible to use this location as a pop-up store or to do some sampling or put a digital screen (other cost : 2.000 €)
The concept aims to showcase the endless combinations with Boursin.
Boursin can be paired with various toppings, fresh herbs, meat, fish, etc.
It can be served on different toasts, buns, chips, crackers, etc.
During the festive month of December, shoppers will be inspired daily with a new combo of toppings, meat, fish, veggie, vegan, etc.
PopMedia will create a large roulette wheel with the days (1, 2, 3, ...) in the center.
Each day, the pointer will indicate a new combination.
The roulette will be built in 2D, the Boursin in 3D, and the pointer also in 2D.
The concept is unique and a great attention-grabber.
A QR code can be added to the banner with the message: "Discover more surprising combinations at Boursin.be or via this QR code."

The chaussée d’Ixelles is the second commercial axe of Brussels. It is located next to the Toison d’Or high street with fashion stores, terraces and the UGC cinema. You have upscale shoppers from the prestigious Bd de Waterloolaan and a credible cosmopolite population with the close European district.
On this location the car traffic is very intense.

PopMedia would create a big wheel.
The concept aims to showcase the endless combinations with Boursin.
Boursin can be paired with various toppings, fresh herbs, meat, fish, etc.
It can be served on different toasts, buns, chips, crackers, etc.
During the festive month of December, shoppers will be inspired daily with a new combo of toppings, meat, fish, veggie, vegan, etc.
PopMedia will create a large roulette wheel with the days (1, 2, 3, ...) in the center.
Each day, the pointer will indicate a new combination.
The roulette will be built in 2D, the Boursin in 3D, and the pointer also in 2D.
The concept is unique and a great attention-grabber.
A QR code can be added to the banner with the message: "Discover more surprising combinations at Boursin.be or via this QR code."

The Wolvengracht, or "Rue du Fossé aux Loups" in French, is a historic street located in the heart of Brussels. Today, it is known for its vibrant mix of cultural landmarks, shops, and restaurants. Notably, the street is home to the Royal Theatre of La Monnaie. The Wolvengracht represents a blend of Brussels' rich history and its dynamic present, making it a notable destination for both locals and tourists.
Is in the middle of the Plaisir d'Hiver.
PopMedia would create a big wheel.
The concept aims to showcase the endless combinations with Boursin.
Boursin can be paired with various toppings, fresh herbs, meat, fish, etc.
It can be served on different toasts, buns, chips, crackers, etc.
During the festive month of December, shoppers will be inspired daily with a new combo of toppings, meat, fish, veggie, vegan, etc.
PopMedia will create a large roulette wheel with the days (1, 2, 3, ...) in the center.
Each day, the pointer will indicate a new combination.
The roulette will be built in 2D, the Boursin in 3D, and the pointer also in 2D.
The concept is unique and a great attention-grabber.
A QR code can be added to the banner with the message: "Discover more surprising combinations at Boursin.be or via this QR code."

Exceptional visibility: claim the central spot in the atrium of Antwerp-Central train station

One of the 5 main stations of Belgium with 481K travellers/week*

Prestigious & exclusive location: Antwerp-Central station was elected the most beautiful train station of the world**

Qualitative contacts with business people, students, shoppers,...

Transforming railway stations: travelling, business center, small shopping mall

Valuable contacts: all passengers need to pass the atrium area when going to the platforms, your brand can’t be missed


Additional 3D effects can be added to the product (see BRU example) or a Boursin corner can be created TBD. Price in function of concept.

- The perfect solution to capture mass consumer attention: interact with the biggest in-door pedestrian audience

- Generate impact with 12 m² of branded zone

- High definition LED screens, super brightness, deep contrast and wide viewing angles

- Display content on one digital side with 3 static sides, with 100% share of voice

- No spot limitation with regards to duration or quantity

- Make your message event more relevant with the additional option to display your campaign in real-time and 2D/3D objects.

- The perfect solution to capture mass consumer attention: interact with the biggest indoor pedestrian audience

- Generate impact with 20m² of branded zone

- High definition LED screens, super brightness, deep contrast and wide viewing angles

- Display digital content on 1 side and static content on 3 sides (360°)

- Make your message event more relevant with the additional option to display your campaign in real-time or to add 2D/3D objects

- The perfect solution to capture mass consumer attention: interact with the biggest indoor pedestrian audience

- Generate impact with 20m² of branded zone

- High definition LED screens, super brightness, deep contrast and wide viewing angles

- Display digital content on all four sides (360°)

- Make your message event more relevant with the additional option to display your campaign in real-time or to add 2D/3D objects

Giant LED screen on the Antwerp Xmas market.
The configuration of the market will be different in 2024.
Awaiting new location of the Giant LED
18,65% SOT

Screens in the street environment
Selection of screens at max 300m from the Carrefour & Delhaize supermarkets in Brussels Capital and at max 500m elsewhere
Wednesday, Friday & Saturday from 9am to 7pm