Campaign:

Briefing summary:

Commitment on 3 EOY releases:

Beetlejuice – 11/09 (wk36) – 60K – 12+

Joker – 2/10 (wk39) – 75K – 18-54 – Focus on 5 MC, Leu, Mons, Nam, Br L’Al, Lux

Red One – 13/11 (wk45) – 60K – 15-44, Family with kids 8+ – Focus on 5 MC, Has, Kor, Mons, Br L’Al, Lux

 

Strategy:

available 2m² inventory on Sep – Oct is very limited

For Beetle Juice we suggest to re-enforce the 2m² booked by Fanta with JCD DOOH (with focus on Antwerp as CCB is not present in this important city) or Insert (large national coverage).

For Joker we need to confirm booking asap as it’s nearly impossible to book a JCD – slightly better changes with CCB

Direct: Route National (paper only)

Direct: Route National (paper only)

Direct: Route National (paper only)

Direct: Adshel Custom National

Direct: Adshel Custom National

Direct: Adshel Mix 1500

Direct: Selecto

Direct: Selecto

Direct: Full wrap Tram 3000

Direct: Smart Monty National

Direct: Digital Metro, Malls & Antwerp Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.