2waves: wk41 & 45

North only

Awareness

Women 30-39

Build brand awareness in the North part of Belgium, using 2 waves in weeks 41 and 45 :

Street Advertising (2m² paper): Target high-traffic streets and key urban areas using JC Decaux and Clear Channel. JCD will be the main vendor with it’s exclusive cities like Antwerp, Roeselare, Brugge, Aalst, Mechelen,… – CCB will re-enforce the 2m² plan in cities like Ghent, Kortrijk, Brussels suburbs (Vilvoorde, Machelen, Wemmel,…).

Mall Advertising (2m² digital): Utilize prominent ad spaces within major malls to capture consumer attention during shopping trip

Combining 2 trading methods: I.O. for 2m² street to give the campaign a strong reach & frequency – pDOOH for Malls to have an extra push on target women 30-39 – impressions will be delivered in time slots & on screens with high selectivity on the target.