Campaign: Back to School

Briefing summary:

Between August 27th and September 13th, Disney Channel aims to reach families with children on a national scale.

 

Strategy:

Before the start of the new school year, we are present in the Malls with large audience families with children.

As from de 2nd of September we select screens around primary schools in Belgium.

  • 250 m outside Brussels
  • 150 m in Brussels

Programmatic: Malls Totem Network 10%

Programmatic: PDOOH Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.