Campaign: PDOOH nearby pharmacies and Medi-Markets w40-41

Briefing summary:

During Think Pink month of October, L’Oréal plans to be present with its La Roche Posay brand to remind everyone that skin protection is necessary.
Period: 30/09-13/10
All in budget: 45k

Strategy:

Since La Roche Posay is mainly found at pharmacies and Medi-Markets, we want to offer a street presence around this POS.

Programmatic: Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.