Campaign: H&M HOLIDAY 2M² & DOOH NATIONAL

Briefing summary:

Holiday Campaign 2024. Period : 02/12 – 22/12 with focus on W49 – 50.

OOH: prioritize coverage formats / if budget available include spectacular.

Target Women 18-44

Budget OOP between 140.000 and 170.000 € (production & fee included)

Strategy:

Challenge JCDecaux & Clear Channel to obtain the most covering network at the best price. Check available periods because EOY is a key period, so the possible options in the planning will also be decisive.

Direct: Clear Channel gOOH! 2m² + digital street & stations

Direct: JCDecaux Route Fashion 2m² + digital street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.