Campaign: KFD - Waarom Wettelen

Briefing summary:

Dimitri Verhulst’s latest film, Waarom Wettelen, will be released in Flemish theatres on 23 October.
A media budget of 22k is available.

The client would like to get a poster proposal and a digital proposal.

Strategy:

With this budget, it is not possible to propose a selection of digital screens in the stations. The number of screens would be too small.
Therefore, we opt to propose only 2m² posters in the Flemish railway stations.

Direct: Station network North - ClearChannel

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.