Campaign: Bambi - 2m² networks

Briefing summary:

Belga Films releases the documentary Bambi on 16/10.
They have an OOP budget of €50,875 (incl media + taxes) and wish to be able to do a national 2m² campaign for this.

Strategy:

Autumn is selling very well in OOH. And 51k is a limited budget to have a strong national presence. But ClearChannel is happy to have Belga Films as a loyal OOH client, and always goes the extra mile to present a solid proposal within budget.
We can offer Belga Films 3 proposals:
-a street presence of 1,000 sides (ClearChannel)
-a mix of 2m² posters and digital screens in the stations (ClearChannel)
-and a presence of 500 sides on the street (JCDecaux)
Looking at the c/000, the combination network in the stations is the most cost-effective (thanks to the 25M° contacts), but in terms of reach, the 1000 sides on the street (ClearChannel) is the strongest (with 54.34% on 18-54 year olds).

Direct: Adshel network custom national - ClearChannel

Direct: Combi 2m² Station Network with Billboard Live Station (10% SOT)

Direct: National network paper only - JCDecaux

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.