The objective of this campaign is to create awareness for the new Deadpool and Wolverine movie through highly impactful and creative out-of-home (OOH) advertising.
Leveraging the coinciding national event period and the synergy with the Belgian flag colors, we aim to integrate the movie’s themes and characters into unexpected and engaging (D)OOH formats. The campaign targets a national audience, primarily males and females aged 15+, and seeks to captivate Marvel fans, comic book enthusiasts, and those looking for a fresh superhero experience.
