Campaign: Shops visibility - average 30 playouts

Briefing summary:

Objectif: soutenir 10 magasins VDB en particulier => 5 qui sont proches de MediaMarkt et 5 qui ont besoin d’un extra push

=> Waterloo, Gosselies, Bruxelles City 2, Wilrijk, Jemappes, Ixelles, St-Niklaas, Drogenbos, Knokke & Gembloux.

Durée d’une vague: 10 jours

Univers: Street, Gares et Retail

Moyenne de 30 playouts par heure par écran

Strategy:

Selection of all available street furniture totem screens at max 750m from the Vanden Borre shops in Brussels and max 5000m elsewhere.

Selection of the railway stations of Gembloux & Knokke

Selection of supermarkets in Gembloux & Knokke

Selection of petrol stations in Wilrijk

Dayparting according to the most valuable traffic flow.

 

Programmatic: Digital Street

Programmatic: Retail

Programmatic: Station Live

Programmatic: Petrol Stations

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.