Objective: Brand AWN
Market: Luxembourg
Product: Glasses
TA: A 30-49 years, glasses wearers/recruits or switchers. Please recommend media target group and performance measurement.
Duration: 07.10- 15.12,.2024
Channels: OOH, Luxembourg City and Train Stations | IP Tramedia, Smartbox, No Digital Channel Network in Offices
Content: 2 Visuals x 2 Languages
Notes:
- Please concentrate on high frequency placements in Luxembourg City and Asch sur Alzette, use Train and Bus Stations.
- However please exclude the Offices as sometimes proposed in the past.
- Considering the long lead times for OOH, please check if the campaign period of 11.11.- 01.12.
- Or if the budget isn’t enough 2 weeks in that period is possible considering the preparation of the media plan and the send out of the Production Plan. Taking this into account the creative agency would need a week to finalize the printing data for send out.
- We would not plan a campaign period in December. Should the period not be possible due to the tough timing, we would save the money
Budget: 40K euro.
