In January, Nissan will be present in panoramic format (MOF) with a range visual.
We want to reinforce the OOH in pDOOH with a visual of each model (Qashqai, X Trail and Ariya) with its price + 10-year warranty.
The budget is 76K
Period: weeks 3 and 4
There’s no particular trigger, but we’re going for day & time targeting according to the universe:
– Station: only peaktime on weekdays
– Malls: only Saturdays all day
– Petrol Stations: all days
– Street: we don’t have a specific targeting in mind for street, but I’d go for an overweighting of certain high-paying areas, and an underweighting of low-paying areas.

We propose to combine several PDooh universes such as :

Street furniture

Petrol Stations

Shopping Malls

Golf Clubs

Train Stations

These universes complement the OOH booked plan : we cover geographic areas to fill in gaps or to enhance the OOH inventory.

For the Street Furniture, we target the higher social classes by using the Statbel data on the belgian revenues (2021) and filter on the 2 higher revenue quartiles. We also geofence high end shopping streets in Brussels & Antwerp

The train stations only concern the Ghent conurbation.