Campaign: Mobility week

Briefing summary:

They would like to be present during Mobility Week (from September 16th to 22nd) to reach the cities (in order of priority) Brussels, Ghent, Antwerp. They have a budget of 60k. They are well aware that it will be difficult to cover all the cities within this budget, so the priority is Brussels and Ghent. Antwerp would also be good if the budget allows. They were thinking more about DOOH to reduce production costs and delivery timing, but I mentioned trams to them, and they are not opposed to that either

Strategy:

Pdooh in the street.  As Ghent is poor in digital street, we add the station of Ghent

2m² paper is sold out during that week.

Trams or busses are minimum for 2 weeks.  Full wraps for 4 weeks.

Programmatic: Digital Street

Programmatic: Station Live

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.