Campaign: Bambi - ClearChannel - Paper only street and Stations

Briefing summary:

Belga Films releases the documentary Bambi on 16/10.
They have an OOP budget of €51.100 (for media) and wish to be able to do a national 2m² campaign for this.

Strategy:

Autumn is selling very well in OOH. And 51k is a limited budget to have a strong national presence. But ClearChannel is happy to have Belga Films as a loyal OOH client, and always goes the extra mile to present a solid proposal within budget.
We can offer Belga Films 3 proposals:
-a street presence of 1.150 sides (ClearChannel)
-a mix of 2m² posters and digital screens in the stations (ClearChannel)
Looking at the c/000, the combination network in the stations is the most cost-effective (thanks to the 25M° contacts), but in terms of reach, the 1.150 sides on the street (ClearChannel) is the strongest (with 56,22% on 18-54 year olds).

Direct: Adshel network custom national - ClearChannel

Direct: Combi 2m² Station Network with Billboard Live Station (10% SOT)

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.