Campaign:

Briefing summary:

Launch of the Renault Alpine A290 during The Zoute GP in Knokke – 3 to 6 Oct

Strategy:

Increase brand awareness around the new Renault Alpine A290 during The Zoute GP event in Knokke by selecting key locations:

The Green on Lippenslaan: big digital screen on one of the main roads towards the event

The Skyboard: high impact mobile banner of 60m² to capture the attention of incoming visitors on the N49

Direct: Frontline The Green Knokke

Direct: The Skyboard 60

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.