Campaign: opening Store C&A Woluwe

Briefing summary:

Campaign Objective: Announce the grand opening of our new store in Woluwe shopping, attract foot traffic, and build brand awareness in the local community.
Target Audience: Residents and visitors of Woluwe, particularly shoppers, families.
Key Message: “Grand Opening of C&A in Woluwe! Discover exclusive deals, premium products, and a special opening day event!”

Strategy:

  1. Use of Digital Out-of-Home (DOOH) Ad Spots:
    Locations: Mall Woluwe + Metro + High-traffic areas such as city center squares, main shopping streets, public transport stations.
    Formats: Digital screens
    Duration: 1 week leading up to the opening and 1 week post-opening 
  2. Creative ideas:
    Call-to-Action (CTA): “Visit us at [Address], Opening Day [Date]!” and “Follow us on [Social Media Handles] for updates.”
  3. Interactive Elements possible:
    Include QR codes for passersby to scan for more information, special promotions, or to RSVP for the opening event.
    Implement countdown timers to build anticipation.

Programmatic: Adshel Live Elite (street) + Malls Woluwe + Metro Roodebeek

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.