Campaign:

Briefing summary:

OOH possibilities around (2 à 5km) the 4 Toyota dealerships in Luxemburg

Rue Fridhaff 6 – Diekirch

Zone Industrielle Schifflange Foetz – Schifflange

Zoning Industriel Bourmicht – Bertrange

Route de Thionville 535 – Alzingen

Strategy:

Increase brand visibility of the 4 Toyota dealerships in Luxemburg and attract more potential customers trough impactful and tailor made out of home solutions.

Mobile Concave truck: define local circuits around each dealership – schedule the truck during peak hours (8 hours / day) by rotating morning and evening peak – also identify some strategic locations on the circuit where the truck can stay in position towards the traffic during 30-60 minutes

The Skyboard: focus on high visibility spots on high traffic roads in the area of each dealership

2m² Line by Line: selection of billboards in radius of maximum 5km of the dealership

Direct: Concave

Direct: The Skyboard 60

Direct: 2m² Line by Line

Direct: Lux.gdl

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.