Campaign: ETHIAS LIFE

Briefing summary:

  • Target 45 y +
  • Région focus -> Flemish Brabant, Antwerp, Oost vlaanderen, West Vlaanderen and Liege.
  • High income – Higher social classes

Possibility to propose PDOOH & 2m² customized networks, depending on the budget and the best coverage of both proposals. We will propose 2 alternatives: 1 plan for 62K and 1 plan for 91K (for 91K we will include Brussels also).

Strategy:

2m² customized network based on high income zones (data from JCDecaux) in the demanded regions.

Direct: 2m² Smart High Income 62K

Direct: 2m² Smart High Income 91K

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.