Campaign: OCE-Bio

Briefing summary:

Embrace Wellness with OCE Fytostar

Target Audience:

  • Primary: Women aged 35+
  • Secondary: Families with children

Season: Fall & Winter

Weather Conditions: Low temperatures, cloudy, or rainy

Screen Locations:

  • Proximity to secondary schools
  • Shopping malls

Objective: To promote OCE Fytostar as the go-to product for boosting immunity and maintaining wellness during the colder months.

  • Format: High-resolution digital content compatible with PDOOH screens.
  • Duration: 6 seconds per ad cycle.

Strategy:

Media Placement Strategy:

  1. Secondary Schools:
    • Target screens that parents and children pass by during school drop-off and pick-up times.
    • Focus on mornings and afternoons when parent traffic is highest.
  2. Shopping Malls:
    • Place ads near entrances, food courts, and children’s play areas to maximize visibility.
    • Schedule ads during peak shopping hours, especially on weekends and late afternoons.

Performance Metrics:

  • Impressions: Number of views and engagement levels on PDOOH screens.
  • Sales Uplift: Increase in OCE Fytostar sales during the campaign period.

Budget: 40.000 €

Allocate budget either to school proximity screens or shopping mall screens, ensuring optimal coverage and frequency to maximize impact.

Timeline:

  • Campaign Launch: September 16th
  • Duration: September through December
  • Conclusion: This PDOOH campaign for OCE Fytostar is designed to resonate with our target audience during the critical fall and winter months. By strategically placing dynamic, engaging content in high-traffic areas near schools and shopping malls, we aim to drive awareness and sales, ensuring families stay healthy and strong throughout the season

Programmatic: Digital Street

Programmatic: Malls

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.