Campaign: Mc Do Kontich Opening

Briefing summary:

Opening new restaurant in Kontich – Koningin Astridlaan 78

12th of Sept

 

Strategy:

Create a strong presence in Kontich, generate buzz and drive traffic to the new McDo restaurant. By leveraging various OOH channels, the campaign will effectively reach the local target audience as well as the traffic flow passing by.

Billboards at key intersections and high traffic roads

Bus shelters around the town in residential & commercial areas.

Storefronts on vacant buildings to highlight the opening message on locations that will surprise the passers-by

Mobile truck, Concave 20m² and/or Ledtruck to focus on areas where static assets are not present (e.g. business park), local events (e.g. market) as well as a overall presence on major roads

Direct: Line by Line Billboards 8-20m²

Direct: 2m² line by line (paper only)

Direct: Concave

Direct: LED 6m²

Direct: Storefront

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.