Campaign: DOOH MALLS 2 WAVES 2025 ARKOPHARMA

Briefing summary:

Arkopharma would like to increase awareness of Arkoroyal in 2025. The target is Women 25-55.
2 periods: February and October
Budget +- 105 K net

Strategy:

Malls are the ideal place to reach our target in a shopping environment. Periods are offered on a floating basis to meet budget targets, and on a free basis to ensure a 2-week presence during each DOOH wave (1+1 free = same as 2024).

Direct: DOOH Malls 15% W5-10

Direct: DOOH Malls 15% W5-10 FREE

Direct: DOOH Malls 12% W36-34

Direct: DOOH Malls 12% W36-34 FREE

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.