Client: Amazon

Campaign Focus: Sustainability & Employer Branding

Target Audience: C-Level Business Leaders

Location: European District, Brussels & South of Brussels

Media Type: Digital Out of Home (DOOH)

Campaign Duration: 4 months

Objectives

1. Promote Sustainability Initiatives:
   • Highlight Amazon’s commitment to sustainability.
   • Showcase Amazon’s green technologies and carbon reduction efforts.
2. Enhance Employer Branding:
   • Position Amazon as an attractive employer.
   • Emphasize Amazon’s positive workplace culture and employee benefits.
3. Engage C-Level Business Leaders:
   • Drive engagement with decision-makers in the European District.
   • Foster partnerships and networking opportunities.

Location selection

The European District in Brussels is the political hub of the EU, frequented by influential C-Level executives and policymakers. Deploying DOOH in this area ensures high visibility among the target audience. The south of Brussels is strategical too as a portion of the target group lives there.

Placement

• High-Traffic Areas: Key locations such as Schuman Roundabout, Place du Luxembourg, and outside major EU institutions.
• Digital Screens: Large-format digital billboards and totem screens

Timing

• Peak Hours: Focus on morning and evening when executives are commuting.

Conclusion

This campaign aims to position Amazon as a leader in sustainability and a top employer, targeting C-Level business leaders in Brussels’ European District through strategically placed digital out-of-home media. By showcasing Amazon’s green initiatives and workplace culture, the campaign seeks to foster positive brand perception and drive engagement with influential decision-makers.