During Think Pink month of October, L’Oréal plans to be present with its La Roche Posay brand to remind everyone that skin protection is necessary.
Period: 30/09-13/10
All in budget: 45k
Campaign: PDOOH in shopping malls and in and nearby shopping streets w40-41
Briefing summary:
Strategy:
For this campaign, we mainly target the shopping public who are open to beauty and health messages in their free time. Therefore, we propose presence in shopping malls, in shopping streets and in the vicinity of shopping streets.
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Programmatic: Digital Street
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.