MediaMarkt booked 1,200 sides with JCDecaux in week 51. The purchase of these was through Dentsu.
Campaign: MediaMarkt National: EOY 2024
Briefing summary:
Strategy:
Putting these purchased sides on map, we immediately noticed that not all POS were covered.
Therefore, we requested a plan from ClearChannel of 2m² sides that would cover uncovered POS. For Arlon, we have requested a proposal from JCD.
And on the other hand, with Lijncom, a plan of Full Backs on buses running in the vicinity of MediaMarkt Boortmeerbeek and MediaMarkt Korbeek-Lo. After all, these 2 shops cannot be covered by 2m² sides.
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Direct: People & Places near MediaMarkt POS - ClearChannel
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Direct: 2m² posters Arlon - JCDecaux
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Direct: Full backs nearby POS Boortmeerbeek and Korbeek-Lo - Lijncom
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.