Campaign: ASSURANCE AUTO

Briefing summary:

Ethias seeks last-minute national OOH opportunity to communicate on car insurance in July.

Strategy:

100% DOOH proposal to communicate as quickly as possible nationwide with a mixed street and station network.
Alternative with a national 2m² network, but only from W31.

Direct: W29 or W30 Live – Extreme (national digital network street & stations)

Direct: gOOH! SOV10% 2m² + digital

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.