Côte d’Or aims to launch a major visibility campaign for their Mignonette product. The visual, inspired by René Magritte with the tagline “This is not a coffee,” will be provided by the client and is expected to be visually appealing. The campaign will run during weeks 41 and 42 with a budget of 200k out-of-pocket, targeting awareness and visibility.
If possible also look for a focus on associating it as closely as possible with coffee moments.
