Campaign: Summer Sales

Briefing summary:

C&A wants to push the summer sales in week 27 & 28 arround 6 Hypercare stores : in Waasland shopping, Woluwe shopping, Wijnegem shopping, Westland  shopping , at the Meir, the Nieuwstraat

Strategy:

As this is a last minute decision we go for digital screens in the street, metro, parking, stations at 1km arround the shop and megabanners.

 

Programmatic: Premetro Antwerpen

Programmatic: Parkings

Direct: 4 Malls Totem Network 15% Wijnegem - Anderlecht - Woluwe - Waasland : 15% + 5% SOT on top

Direct: 2 Malls big LED 15% SOT + 5% SOT on top

Direct: Frontline The Green Meir 119

Direct: Digital JCDecaux Street Brussels & Antwerp

Direct: Digital Metro 5 stations Brouckère, Central Station, Rogier, Madou, Roodebeek

Direct: Adshel Live Line by Line

Direct: Adshel Live – Extreme

Direct: Station Live – Elite North Station Brussels & Antwerp Central Station

Direct: Place Rogier – Rogierplein

Direct: Antwerpen, Meir 9 – 100m²

Direct: Booster National Premium

Direct: Cactus

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.