Momentum 1 : Tour de France en juin
Momentum 2 : Septembre BTS avec Disney Stitch
Create WAW effect
Campaign: La Vache Qui Rit
Briefing summary:
Strategy:
Tootbus in Brussels for 1 month also covering period of the Tour de France.
Murals during BTS = Waw effect and touch of wild painting campaign. No information on megabanners for next year.
Last minutes in March are possible – not guaranteed.
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Direct: Mural Herrmann-Debroux – Auderghem 105m²
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Direct: Mural Chaussée de Waterloo 70m² – Uccle
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Direct: Mural Burgerij Eilandje 110m² – Antwerpen
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Direct: Mural Gerlachekaai37 – Antwerpen
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Direct: Mural Antwerpsesteenweg – Gand
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Direct: Mobile SUV with remorque & Giant 'Vache Qui rit'
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.