311*2m2
189*2m2
A data driven OOH solution
Communicate with a receptive audience near the POI/POS, when they are about to shop or engage in other specific activities.
- 67% of purchase decisions are made near the point of sales(1)
- Highly specific POS/POI targeting
- Focus on 100% POS solutions or combine with go & follow solutions
- Or optimize your national solution with targeted sides and determine the mix between broad- & narrow-casting
- Flexibility: adapt & decide on the required distance or drivetime between your ad and the POI/POS
- Contextual & interactive proximity soluton delivering and improved ROI
| Rate card: | €83.559,00 |
|---|---|
| Negotiated Discount: | 66,00% |
| Negotiated Media: | €33.424,00 |
| Agency Commission: | 15% |
| Net Negotiated Media: | €28.410,40 |
| Taxes: | €3.150,00 |
| Upload: | €295,00 |
| Production: | €4.804,52 |
| Total net OOP: | €36.659,92 |
| Cost/Panel: | €56,82 |
| Number of screens | 311 |
|---|---|
| Size | 2m2 |
| Dimensions | 1,20m x 1,60m (width x height) |
| Medium | Paper |
| Orientation | Portrait |
| Environment | Street |
| Audience | Mix |
| Number of screens | 100 |
|---|---|
| Size | 2m2 |
| Playouts | 60 |
| Avg. playouts / hour / screen | 60 |
| SOT% | 10% |
| Dimensions | - |
| Medium | Digital |
| Orientation | Portrait |
| Resolution | 1080x1920 |
| Duration | 6s |
| Media | Video |
| Environment | Street |
| Audience | Mix |
| Number of screens | 89 |
|---|---|
| Size | 2m2 |
| Playouts | 60 |
| Avg. playouts / hour / screen | 60 |
| SOT% | 10% |
| Dimensions | - |
| Medium | Digital |
| Orientation | Portrait |
| Resolution | 1080x1920 |
| Duration | 6s |
| Media | Video |
| Environment | Train stations |
| Audience | Mix |
*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.