Campaign:

Briefing summary:

Disney Junior is the home of beloved characters. with a new IP: Ariel and also some already existing IP’s with new episodes: Bluey and Spidey & his amazing friends. To drive reach and ratings, we will engage parents during the Summer through multi-channel promotions, partnerships, and community events, ensuring they know where to find this trusted content. By highlighting our safe, high-quality programming, we aim to make Disney Junior the top choice for family-friendly entertainment.

Strategy:

Be present at the Belgian coast with coast tram and DOOH in the streets & stations

PDOOH around play zones, parks national.

Events at Docks mall in Brussels and Ghent

Direct: Window super seaside summer

Programmatic: PDOOH Digital Street National - Parks

Programmatic: PDOOH Station Live - Ghent

Direct: Adshel Live Belgium Coast

Direct: Station Live Belgium Coast

Programmatic: Mall Docks

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.