Disney Junior is the home of beloved characters. with a new IP: Ariel and also some already existing IP’s with new episodes: Bluey and Spidey & his amazing friends. To drive reach and ratings, we will engage parents during the Summer through multi-channel promotions, partnerships, and community events, ensuring they know where to find this trusted content. By highlighting our safe, high-quality programming, we aim to make Disney Junior the top choice for family-friendly entertainment.
Campaign:
Briefing summary:
Strategy:
Be present at the Belgian coast with coast tram and DOOH in the streets & stations
PDOOH around play zones, parks national.
Events at Docks mall in Brussels and Ghent
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Programmatic: PDOOH Digital Street National - Parks
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Programmatic: PDOOH Station Live - Ghent
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Direct: Adshel Live Belgium Coast
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Direct: Station Live Belgium Coast
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Programmatic: Mall Docks
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.