Campaign: Disney Studio - Deadpool & wolverine

Briefing summary:

The objective of this campaign is to create awareness for the new Deadpool and Wolverine movie through highly impactful and creative out-of-home (OOH) advertising.

Leveraging the coinciding national event period and the synergy with the Belgian flag colors, we aim to integrate the movie’s themes and characters into unexpected and engaging (D)OOH formats. The campaign targets a national audience, primarily males and females aged 15+, and seeks to captivate Marvel fans, comic book enthusiasts, and those looking for a fresh superhero experience.

Strategy:

Megabanners & specials in the street or in the stations

Direct: Storefront with sticker broken window effect

Direct: Storefront etalage with 3D Deadpool

Direct: Brussels Avenue Louise 404 Louizalaan

Direct: Brussels Chaussée d’Ixelles -125 m² – FASE 1

Direct: Meir Palace 450m² – Antwerp

Direct: Grote Markt Antwerp

Direct: The Meir Avenue 72m² Antwerp

Direct: Av. Louise - La Cambre 126m²

Direct: LED wall XL – 1 side LED + 3 static + possibility of 2D cut out

Direct: Elevator Walls XL – Antwerp-Central Station

Direct: Full Wrapped Corridor Pack – Brussels-South Station

Direct: Adshel P&P Movie Lovers with special broken glass effect on selection of sites

Direct: Adshel P&P Movie Lovers with special broken glass effect on selection of sites

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.