Campaign:

Briefing summary:

  • “Mee zijn” segment: surtout des hommes 35-54y
  • “Jong & Hip” segment: surtout des personnes jeunes 18-34y
Objective = Awa, reach

Strategy:

listing of OOH assets selective on both targets: leisure & students (Guidooh) – public transport (LijnCom) – trainstations (Urban Media)

Direct: Face2Face National Men

Direct: Face2Face North (Brussels incl)

Direct: B-MAT North (Brussels incl)

Direct: Campus Poster North (Brussels incl)

Direct: Cine Poster North (Brussels incl)

Direct: Guido Poster North (Brussels incl)

Direct: Elevator Walls XL – Antwerp-Central Station

Direct: LED cube – 1 side

Direct: Supersized Frames – Antwerp-Central Station

Direct: LED Wall XL with cinema chairs and soundshowers

Direct: Elevator Stickers – Bruges Station

Direct: DOOH Premetro Antwerpen

Direct: Metrostation Antwerp Take Over Meir

Direct: Full wrap coast summer

Direct: Wobbler

Direct: Oxygen National Men

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.