Campaign: Disney Studio Alien Romulus

Briefing summary:

Alien Romulus, directed by Fede Álvarez, hits cinemas in Belgium on August 14, 2024, returning the Alien franchise to its roots with a story set between Alien (1979) and Aliens (1986). Our campaign aims to create awareness and urgency to drive ticket sales among Belgian moviegoers aged 16 and above, with a focus on male audiences. Running from July 31 to August 23, with the heaviest push from August 7-14. € 37K budget to maximize impact and targeted advertising to ensure Alien: Romulus becomes the must-see film of the summer. Join the terrifying experience on the big screen and book your tickets now!

Strategy:

With this budget we recommend to be present in the train stations with digital & 2m² with cut outs to have a national coverage & impact.

Or we can go for a coverage in Brussels in the metro with special creation on the TWINS;

Or we can go for a megabanner to create impact.

Direct: Station Live – Elite

Direct: Station 2m² Line by Line + 2D Cut out

Direct: Station Network - paper + 2D cut out

Direct: Digital Metro

Direct: Antwerpen Volkstraat 34 + 3D Alien

Direct: Brussels Chaussée d’Ixelles -155 m² + 3D Alien

Direct: gOOH! SOV10%

Direct: Adshel Mix 1500 + 200 sites for free summer conditions

Direct: Adshel Live Extra : Summer Conditions 1.650.000 impressions on top

Direct: Route National (paper only) Summer conditions : 1200 sites x 2 - floating 1 week with conditions + 1 week free

Direct: Digital Street National (Brussels, Liège, Antwerp, Charleroi, Lier)

Direct: Route National (paper only) Summer conditions with 1250 sites in fixed period

Direct: Digital Street National (Brussels, Liège, Antwerp, Charleroi, Lier)

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.