Western Union has the need to increase awareness of the existing agencies amoungst new & existing clients.
Period October & November. Budget not know.
Campaign: Western Union Oct/Nov
Briefing summary:
Strategy:
Important locations around the agencies. Big & small formats. TWIN billboards. Street, Station, metro.
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Direct: Billboard Live – Station Brugge(1)-Liège(4)-Gent(2)-Namur(1)-Brussels South (1)
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Direct: Tram 3000 Brussels - Full Wrap
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Direct: Full Wrap Articulated Bus
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Direct: Full Wrap – double bus Liège
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Direct: JCD 2m² line by line (paper only)
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Direct: 2m² line by line (paper only) Gent
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Direct: Elevator Walls XL – Antwerp-Central Station
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Direct: Supersized Frames – Antwerp-Central Station
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Direct: Full Wrapped Corridor Pack – Brussels-South Station
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Direct: LED cube – 1 side - Antwerp or Brussels South or Namur
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Direct: LED cube – 4 sides - Antwerp or Brussels South or Namur
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Direct: LED wall XL – 1 side - Antwerp or Brussels South or Namur
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Direct: LED wall XL – 4 sides - Antwerp - Brussels South - Namur
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Direct: Metro Cluster Center 2
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Direct: Metro Cluster North Line
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Direct: Metro Cluster West Line
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Direct: Digital Metro Twins Louise
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Direct: Digital Metro Big LED Louise 100% SOT
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Direct: Metro – Large Format – Brussels South Station
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Direct: 2Advice Interparking (10% SOT) Brussels-Namur-Liège
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Direct: Parking Media – DOOH Antwerp-Namur
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Direct: Parking Media – Barriers inbound
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Direct: Wrapped Waiting Area – Namur Station
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Direct: Elevator Stickers – Namur Station
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.