Campaign:

Briefing summary:

Reach young people with female bias

Location: shopping areas

Strategy:

Increase brand awareness Nivea Micellair through well targeted OOH advertising.

Effectively capture the attention of young women and boost brand loyalty.

Focus on Women only locations:

  • shopping environment with the changing rooms at Inno
  • going out environment with the Face2Face network

Direct: Face2Face National Women

Direct: Try Me @Inno

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.