Campaign: Corporate - Brewing Beats - no upload

Briefing summary:

AB InBev ‘Corporate’ aims to reach again the opinion leaders during weeks 39-40-41 with their ‘Brewing Beats’ campaign.
The client would like to have a presence in the EU Quarter and in Belgium’s major cities.
The total OOP budget is 30,000 €.

Strategy:

This proposal has been adapted according to the feed back of the client:

Train stations in Brussels => keep as proposed – +/-5% SOT

Wallonia => we keep 16% of the total budget but focus on Liege, Mons, Namur, Charleroi

Add the Namur, Ghent & Hasselt railway stations

Charleroi => reduce

Flanders => Strengthen

Brussels => reduce

Programmatic: Station Live

Programmatic: Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.