Campaign:

Briefing summary:

Objectif : tune-in/ awareness è showcase kids favourite friends and ensure parents know that they can find them on Disney Junior to drive reach and ratings + Introduce new IP Ariel with new Disney Junior logo (will be introduced in May)

Strategy:

digital screens at tram stops at the coast.

PDOOH around play zones, parks, events

Direct: DOOH Coast 75i

Direct: Window super seaside summer

Direct: Adshel Live Extra (Street)

Direct: Adshel 2m² Line by line Coast + Adshel Live Coast + Station Live Coast

Programmatic: PDOOH Digital Street National - Parks

Programmatic: PDOOH Digital Street Ghent

Programmatic: PDOOH Station Live - Ghent

Programmatic: Frontline Veldstraat

Direct: LED 2m² Gent

Direct: LED Bike - Blankenberge

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.