Objectif : tune-in/ awareness è showcase kids favourite friends and ensure parents know that they can find them on Disney Junior to drive reach and ratings + Introduce new IP Ariel with new Disney Junior logo (will be introduced in May)
Campaign:
Briefing summary:
Strategy:
digital screens at tram stops at the coast.
PDOOH around play zones, parks, events
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Direct: Window super seaside summer
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Direct: Adshel Live Extra (Street)
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Direct: Adshel 2m² Line by line Coast + Adshel Live Coast + Station Live Coast
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Programmatic: PDOOH Digital Street National - Parks
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Programmatic: PDOOH Digital Street Ghent
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Programmatic: PDOOH Station Live - Ghent
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Programmatic: Frontline Veldstraat
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Direct: LED 2m² Gent
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Direct: LED Bike - Blankenberge
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.